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Founder Notes: Best Friends, One Brand, and the Long Game of Building Playground

Founder Notes: Best Friends, One Brand, and the Long Game of Building Playground

The best founder stories don't come from polished press releases. In a recent Elise AI interview, Playground co-founders Jill and Amy shared how friendship, patience, and long-term thinking shaped the brand they've built together — from retail-first roots to their DTC pivot.

By Jessica Bernstein

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