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THE PLAYGROUND STORY

 

The Playground Story

We chose the name Playground for the brand as a tribute to our friendship (we met when we were 5 years old) and the 1970’s. It was the decade of our coming of age, where The Playground was the place to be. Before cell phones, before social media, the Playground was where we met friends (wearing, of course, our coolest worn-out jeans and comfy lived-in sweatshirts). This was the decade Athleisure was born!

Designing beautiful Activewear and Athleisurewear was a natural fit for us. We found our creativity sown into our NYC roots and the things we learned in our incredible fashion careers. In 2018 we set out to design the highest quality, timeless and made to last clothing for living a lifestyle that encourages Play. Playing has proven to have positive effects on our mental state (it’s true we googled it) and the power of play helps us live a happier life and feel more alive.

Playground designs are a modern take on color and texture. We have earned a loyal following for our bold aesthetic and exceptional fit. Women seek the brand for its independent soul. Playground is redefining comfort for everyday activewear using innovative fabrics that breathe and move with you. We believe it starts with the fabric, fabric that feels and performs great will ultimately win you over.

Our process:

From creation to production the marriage between innovation and design helps us deliver a more sustainable product. It is an innate part of our planning to think about how our clothing is made and lessen the carbon footprint produced by each step of our manufacturing process.

We digitally print all our exclusive designs for leggings, capris, bike shorts and tanks in a factory in Los Angeles which uses a fraction of the water required and less energy than conventional printing processes which allows us to make smaller runs, so we don’t overproduce garments. We optimize our production for minimal waste throughout manufacturing.

Follow us into 2023 as we continue to build Playground into the most sought after activewear, lifestyle and street brand.

The best is yet to come…. Join us on IG @wearplayground to see what’s new and keep in touch. We love to hear from our customers so feel free to dm us anytime from anywhere you play!

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